The Saturday before last I had the good fortune of doing a book signing at a Barnes and Noble (Almaden Plaza) in San Jose. It is a beautiful, large store, and I had a good time. The staff was friendly.
I stayed most of the day and ended up selling a good number of my latest thriller, White Thaw: The Helheim Conspiracy, as well as copies of the earlier two in my thriller trilogy.
What I enjoy about signings is interacting with customers. You meet a wide variety of people. As potential customers walk by, I try to engage them in conversation to determine, for openers, if they’re interested in thrillers. If they’re nonfiction people, I’m out of luck. But, perhaps surprisingly, I’d say that some 60-70% say that they like thrillers.
Now in terms of the typical person who buys my books I can tell you precisely who that is: women. This is not to say that men do not buy my books but, in general, more women than men do. When I mentioned this to one of the staff, it became clear that I wasn’t telling him something he didn’t already know. Women are the store’s biggest customers as well. This fact would make my kick-butt protagonist (of White Thaw), Dr. Linda Kipling, proud. When I did a casual check on the Internet, one study said that women bought 58% of books–remarkably close to the percentage of books that I sold to women at this signing, 65% (24/37).
The most gratifying feeling I get comes from the customer who takes a look at each of my three thrillers, grabs one from each stack, and buys all three. This happened twice at this signing. One sale involved a single woman alone, and the other a man/woman couple. Life for an author doesn’t get much better than that.
Categorised in: White Thaw
This post was written by paulmarktag01